Catherine and Anne-Marie will talk about the driving forces behind the brand and how design is approached by their team. atelier b is a minimalist design studio specialising in clothing collections for men, women and children made slowly in Montreal from natural fiber textiles. Slow design and sustainability are central to each of the decisions made by the two friends. Their take on eco-conception, their end-of-life collection program, in addition to the quality guarantee and the repair service, show the concern they have for the life cycle of each garment created in their studio. Their circular economy project has made the brand the first in Canada to have zero-waste manufacturing. atelier b has a collaborative approach in the workshop and boutique while also opening the studio to cultural events as well as to other designers.
About Atelier B
Anne-Marie Laflamme and Catherine Métivier, both graduates in fashion design, founded the atelier b brand in 2009, their brand is seen as a leader in sustainability. From a workshop in their apartment when they were still students to their studio-boutique in Mile End, the project keeps growing with them. Interested in design, sustainable clothing and entrepreneurial activism, they like to dive deeper in the matters through discussions and writings. They are both lecturers at their alma maters, UQAM and Concordia, and like to get involved in the transfer of know-how within atelier b, whether through their in-house workshops or by participating in conferences and panels.